“The only one who ever truly needs to choose you – is you.”

Mimi Ikonn,
The Courage to Choose Yourself

Get Letters from Mimi

Thoughtful writing and reflections on personal growth, clarity, and creative work – shared with intention.


Books

The Bingo Theory

The Bingo Theory unites us all.

Men are not from Mars and Women are not from Venus. We are all from Planet Earth.

The Courage To Choose Yourself

Stop performing. Start aligning.

A powerful guide to remembering who you are—and designing a life that honors that truth.


About Mimi

Mimi Ikonn is an author, entrepreneur, and co-founder of Intelligent Change, the wellness brand behind The Five Minute Journal.

Her work explores intentional living, personal growth, and the quiet courage it takes to live in alignment with one’s values. Through writing and creative work, she reflects on the inner shifts that shape how we choose, create, and move through life.

New writing and reflections are shared first through the newsletter.